Brand Identity
So much more than just a logo…
WHAT TO EXPECT
Getting to know you
We want to hear it all about your business, target audience, values, and goals to understand your vision and what makes your brand special.
Research & Inspiration
Next we'll dive into research, exploring your industry, competitors, and trends to identify what sets you apart. We'll also seek inspiration from various sources, including design trends, color palettes, and typography, to ensure we deliver a design that pops.
Ideation
At this stage, we'll start to explore different concepts and ideas for your brand identity through initial sketches.
Design Development
From the initial sketches, we'll select the most promising concepts and start refining them. This is where the design begins to take shape, crafting logo options, experimenting with colors, typography, and other visual elements that align with your brand's personality and target audience.
Presentation & Feedback
Once the initial designs are ready, we'll present them to you for feedback, discussing what resonates with you, what captures your brand essence, and what may need adjustments. Your input is invaluable, as it helps us to refine and tailor the design to your ideal outcome.
Iteration & Refinement
Based on your feedback, we'll make any revisions and fine-tune the designs. This iterative process ensures that we're moving closer to a brand identity that truly represents your vision.
Finalization & Deliverables
Once we've achieved the desired design, we'll finalize the brand identity elements. This includes creating the logo in various formats, selecting color codes, and preparing a style guide that outlines how to use the brand identity consistently across different platforms and materials.
Brand Implementation
With the brand identity in hand, you'll be ready to implement it across your marketing materials, website, social media, and any other touchpoints. We can provide guidance and support during this phase to ensure a seamless and cohesive brand experience. Or we can do it all for you depending on the level of service you're after!
THE KEY COMPONENTS OF A BRAND IDENTITY
LOGO
Serving as the primary identifier of a brand and often the most recognizable element. But there is so much more to brand identity than just a logo.
COLOURS
A well-defined color palette helps create a consistent visual experience across various brand touchpoints, reinforcing brand recognition and establishing an emotional connection with the audience.
TYPOGRAPHY
Whether it’s a modern, elegant, playful, or professional style, typography contributes to the overall visual identity and brand voice.
IMAGERY
Images, illustrations, and photography used in a brand’s communication materials contribute to its visual language. These visuals should align with the brand’s values, target audience, and overall aesthetic.
DESIGN ELEMENTS
Consistent design elements such as patterns, textures, shapes, and icons can enhance the visual identity, add depth, and reinforce brand recognition.
TONE OF VOICE
Although not strictly visual, voice and tone are essential further aspects of a brand’s identity.